How does livestream shopping work?

1. Go to the shopping platform online.

2. Click on the livestream channel.

3. Watch the host try out a product.

4. Ask relevant questions about the product and get your answers from the host.

5. Click on the product itself shown nearby.

6.. Buy it!

Of course, e-commerce sites offer additional features to make this experience more engaging and unique.

For instance, a countdown before the product becomes available is a great way to hype its arrival.

In addition, it boosts eagerness among viewers, who collectively watch the seconds tick by in real time.

Customers who purchase a product within a given period of time may receive a discount or an exciting offer.

Additionally, these platforms offer live chats, pinned messages, spotlighted products, mini-players, and reaction features to encourage interactivity.