The need for personal branding

Professional life is often like a popularity contest.

So, what sets you apart when you’re up for a job?

Most of your competitors have the same qualifications as you, know the same things, and are all sharply dressed.

And everyone knows that the first impression is crucial.

But for an impression to be sustainable, you cannot fake it.

Here comes the relevance of personal branding, and it is a long game.

Personal branding strategist Claire Bahn insists that it is essential to building the career of your dreams.

So when you go for that interview, you should’ve done most of your work already, which requires commitment.

There are opportunities everywhere, and we can never be sure who will notice us and what new role will come our way.

Your brand can make or break your future regarding your career and other essential aspects of life.