Why do content creators love TikTok?

The simple answer is that this platform has made worldwide visibility of content possible in a short time.

The probability of reaching the masses and going viral is immense, regardless of the genre.

Anyone can create a TikTok and get their 15 minutes of fame.

But to stay relevant, you must produce consistent and creative content, which requires hard work.

86% of businesses use video as their primary marketing tool, replacing many older platforms.

In the UK, for instance, people in the age group of 18-24 are spending as much time on TikTok as Facebook, Instagram, and Whatsapp combined.

TikTok is known for introducing new content, especially music, to its viewers.

Most of the viral TikTok videos contain music from videos that don’t have a lot of views on the original track on YouTube.

By introducing this music on their platform, TikTok gives artists and music labels a fandom-based push, free of cost.

The app has improvised and turned itself into a party-house of video content—creating new opportunities for the content creators.