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marketing

ephemeral content

Ephemeral content and the need for exclusivity

Business / By Aditi Nair

Successful advertising in a flash?

Get with the times: marketing to millennials and Gen Z

Business / By Amina Abdurazak

How well do you know your new audience?

Rebranding as a marketing strategy

Why rebranding as a marketing strategy is a coin-toss

Business / By Shantanu Ayachit

Whichever way you flip it

niching down

Niching down your business plan                    

Business / By Amina Abdurazak

What’s in focus matters

Conversational commerce

Conversational commerce: is this the future?

Business / By Emad Masroor

Speaking about what you sell can seal the deal

Deepfake

Deepfake technology in advertising—a bit too real?

Business / By Amina Abdurazak

What you see may not be what you get

Brand collaborations

Odd couples: 10 unlikely brand collaborations

Business / By Amina Abdurazak

Lucrative link-ups of the business world

Brand feuds

Marketing battles: brand feuds that made headlines

Business / By Amina Abdurazak

It’s every label for itself!

Rebranding

Rebranding: why brand names change      

Business / By Amina Abdurazak

A marketing facelift can make all the difference

Food trends

Food trends: blending marketing with wokeness

Business / By Amina Abdurazak

When culinary delights attain celebrity status

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